The overall premise for the toyline revolves around an elite counter-terrorist team code-named G.I. When developing many of the characters, he drew much from his own experiences in the US military. Hama was largely responsible for writing these file cards, especially for the first ten years. Joe figure included a character biography, called a " file card". By contrast, the regulations for a literary creation were much more lax, allowing them to depict animation for the entire advertisement. This was because television advertising for toys were subject to strict regulations such as to how long an advertisement could depict a toy in animation. It was decided that the comic book series itself would be advertised on television first, as opposed to advertising the toys directly for the time being. Marvel would also suggest the inclusion of female Joes in the toyline, and to include them with the vehicles (as Hasbro again worried they would not sell on their own). Hasbro was initially uncertain about making villain toys, believing this would not sell. Joe" should be the team name and that they should fight terrorists, while Archie Goodwin invented Cobra and the Cobra Commander everything else was created by Hama. Shooter approached Hama about the Joe project due to Hama's military background, and the Fury concept was adapted for the project. director Nick Fury assembling a team of elite commandos to battle neo-Nazi terrorists HYDRA. The original premise had the son of S.H.I.E.L.D. Joe's relaunch in 1982, Larry Hama was developing an idea for a new comic book called Fury Force, which he was hoping would be an ongoing series for Marvel Comics. was like "We have the best creative people in the world! Let me bring in this Editor-in-Chief of mine and we'll fix it for you!" Joe, but they were trying to come up with a new approach. They were talking about each other's respective businesses, and it came up that Hasbro wanted to reactivate the trademark on G.I. They ended up in the men's room, standing next to each other peeing, and I think that's how they met. The President or CEO of Hasbro was at a charity event that Marvel's President was also at. According to Jim Shooter, then editor-in-chief of Marvel Comics: The genesis of the toy line came about from a chance meeting in a men's room. Joe was re-introduced in a 3 + 3⁄ 4 in (9.52 cm) action figure format following the success of the Star Wars and Micronauts 3 3⁄ 4" scale toylines. After the 12" figure had been absent from toy shelves for a few years, G.I. "A Real American Hero" was brought about as a revival of the original 12 in (30 cm) G.I. Joe is still much recognized by many people who grew up in the 1980s and 1990s. The toyline continues to play a large part in Hasbro's G.I. It was supported by two animated series ( Sunbow, then DIC) as well as a major comic series published by Marvel Comics. The line reappeared in 1997 and has continued in one form or another to the present day. The toyline lasted from 1982 to 1994, producing well over 500 figures and 250 vehicles and playsets. Joe: A Real American Hero (also known as Action Force in the UK) is a military-themed line of action figures and toys in Hasbro's G.I. JSTOR ( December 2014) ( Learn how and when to remove this template message).Unsourced material may be challenged and removed.įind sources: "G.I. Please help improve this article by adding citations to reliable sources. This article needs additional citations for verification.
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